Regulation

Saudi Data & AI Regulation

What actually binds and what merely guides: the PDPL, the AI Ethics Principles and their voluntary compliance mechanism, the generative AI guidelines, the still-draft Global AI Hub Law, the cross-border transfer regime, and the NCA's cybersecurity controls.

Last updated: Sep 10, 2026

General information, not legal advice

This guide is general information about published Saudi rules, not legal advice, and it is not a substitute for professional counsel. Requirements change by royal decree, ministerial resolution and regulatory update. Verify current requirements with the relevant authority or with qualified Saudi counsel before acting.
01

Start here: what is actually binding

Saudi Arabia has no binding AI-specific law. SDAIA's AI instruments are described in legal analysis as non-binding unless linked to other enforceable laws. What does bind AI work in the Kingdom is the law around it: the Personal Data Protection Law and its regulations, the NCA's cybersecurity controls, the Anti-Cyber Crime Law, and sector-specific statutes.

02

The PDPL — the law that does bind

Issued
Royal Decree M/19 of 9/2/1443H (16 September 2021), approving Council of Ministers Resolution 98.
Amended
Royal Decree M/148 of 5/9/1444H (27 March 2023).
In force
14 September 2023.
Implementing Regulations
Published 7 September 2023, together with a separate set of Regulations on Personal Data Transfers outside the Kingdom.
Full enforcement
From 14 September 2024, after a one-year transition period.

A dating disagreement worth knowing

One secondary source dates the Implementing Regulations to 18 October 2023. Contemporaneous reporting gives 7 September 2023, which is the date used here. If the exact date matters to your matter, verify it against the official publication.

The regulator is SDAIA. There is a nuance worth carrying: Council of Ministers Decision 98 made SDAIA the competent authority “for a period of two years, during which consideration shall be given to transferring … to the National Data Management Office.” No such transfer has been announced, so SDAIA remains the regulator — but verify before relying on it.

Scope covers public and private entities processing personal data in the Kingdom, and applies extraterritorially where entities outside Saudi Arabia process the personal data of Kingdom residents.

Core obligations include:

  • Registration on the National Data Governance Platform.
  • Appointing a data protection officer where a public entity processes at scale, where core activities require regular systematic monitoring, or where core activities involve sensitive data.
  • Breach notification to SDAIA within 72 hours.
  • Records of processing activities and impact assessments.
  • Answering data-subject rights requests within 30 days, extendable by a further 30.
  • Relying on a lawful basis: consent, contract, legal obligation, vital interests, and limited legitimate interests — the last of which excludes sensitive data.

On penalties: disclosing or publishing sensitive data with intent to harm or for personal benefit carries up to two years' imprisonment and/or a fine of up to SAR 3 million. Other violations draw warnings or fines of up to SAR 5 million from the PDPL Violations Committee, appealable; fines may be doubled for repeat offenders. Proceeds may be confiscated, judgment summaries published at the violator's expense, and civil compensation is available.

Ignore the “or 2% of annual revenue” formulation

A single source states the fine as “SAR 5m or 2% of annual revenue”. We could not corroborate the revenue-percentage limb anywhere else, so this guide does not publish it.
03

The AI Ethics Principles — binding, or advisory?

This is where most published guidance goes wrong, in both directions. The primary document — read directly — is titled “September 2023, Version 1.0”. It sets out seven principles: Fairness; Privacy and Security; Humanity; Social and Environmental Benefits; Reliability and Safety; Transparency and Explainability; and Accountability and Responsibility.

It then defines four risk tiers. In the document's own words:

Little or no risk
“no restrictions … but it is recommended that these systems be ethically compliant”.
Limited risk
“subject to the application of the AI ethics principles”.
High risk
“must undergo pre- and post-conformity assessments, and … the relevant statutory requirements must be considered”.
Unacceptable risk
Systems threatening safety, livelihood and rights — social profiling, or exploitation of children, for example — “are not allowed”.

But look at the compliance mechanism attached to those tiers. The document's own headings say “Optional Registration”. The Authority “may” measure the compliance of registered entities through “optional” reports. Adherence is encouraged with “Motivational Badges”.

The accurate framing

The AI Ethics Principles are not a statute. SDAIA issues them under its Council of Ministers mandate and states they apply to all AI stakeholders in the Kingdom, with obligations scaled by risk tier — unacceptable-risk systems are prohibited outright and high-risk systems attract conformity-assessment expectations. But the attached compliance mechanism is voluntary: registration is optional and adherence is encouraged through motivational badges rather than penalties. The enforcement bite comes from the laws they sit alongside — principally the PDPL and NCA cybersecurity controls — not from the Principles themselves.
some ambiguity … in that the way in which the scope of application is described seems to be obligatory in some instances and optional in others
A published law-firm analysis of the Principles — quoting the ambiguity is more honest than resolving it

Check which version you are relying on

The primary PDF reads “Version 1.0, September 2023”. Several law-firm write-ups describe an October 2023 “version 2.0”, and SDAIA currently hosts a 2025 PDF. We could not reconcile the numbering, so cite the specific document you have in front of you rather than “the AI Ethics Principles” in the abstract.
04

Generative AI guidelines

SDAIA published generative AI guidelines for government entities on 10 January 2024, and a version for the public in January 2024. Both are non-binding and risk-based. That does not make misuse consequence-free: it may still trigger obligations and liability under existing laws — the PDPL, cybersecurity rules, and sectoral statutes. SDAIA currently hosts 2025 editions of these documents.

SDAIA has also issued guidelines on deepfakes. Sources disagree on the issue date — May 2025 and May 2026 both appear — and we could not settle it, so no date is stated here.

05

The Global AI Hub Law — still a draft

CST published the draft Global AI Hub Law on 14 April 2025, with consultation closing on 14 May 2025. It contemplates three hub types — Private, Extended and Virtual — and would apply 60 days after publication in the Official Gazette.

Two errors to avoid here

First: as of the last update to this page, we found no royal decree and no Official Gazette publication — it is a draft, not law in force, and should not be planned around as though it were. Second: it regulates data hosting sovereignty, not AI systems. Describing it as “Saudi Arabia's AI regulation” misstates what it does.
06

Cross-border transfer — Saudi Arabia is not a blanket localisation jurisdiction

This is the correction that saves the most wasted architecture work. For personal data, the PDPL regulates the conditions for outbound transfer — it does not set a default rule that data must stay in the Kingdom.

Article 29(1) sets out permitted purposes, alongside three conditions: no prejudice to national security or the Kingdom's vital interests; adequate protection in the recipient jurisdiction as determined by SDAIA; and data minimization.

Adequacy is recommended by SDAIA and issued by the Prime Minister, and is reviewed at least every four years. SDAIA has not published an adequacy list. In its absence, the available safeguards are Standard Contractual Clauses (four modular versions, August 2024), Binding Common Rules for intra-group transfers only, and a Certificate of Accreditation. Updated Transfer Regulations were published on 1 September 2024.

A risk assessment is mandatory where a safeguard is relied on, or where sensitive data goes abroad on a continuous or widespread basis. SDAIA's Risk Assessment Guideline of February 2025 sets six minimum elements; the guideline itself is non-binding, though the underlying assessment requirement is not.

Two separate regimes sit alongside this one

Government data follows its own regime: NDMO's Data Classification Policy drives where it may be stored. Cloud follows a third: CST's Cloud Computing Regulatory Framework, with provider registration categories and customer data classification levels. The specific category and level names circulating for both come from secondary sources, so confirm them with NDMO and CST directly.
07

Cybersecurity — NCA controls and the Anti-Cyber Crime Law

ECC-2:2024 is the current version of the Essential Cybersecurity Controls. The NCA's own implementation guide states the scope:

These Controls are applicable to government agencies in the Kingdom of Saudi Arabia (including ministries, authorities, establishments and others) and their affiliated companies and entities (inside and outside the kingdom), as well as all private sector entities owning, operating, or hosting Critical National Infrastructures (CNIs).
NCA — Essential Cybersecurity Controls implementation guide

The controls are structured as four domains and 28 subdomains: Governance (10), Defense (15), Resilience (1), and Third-Party and Cloud (2).

Do not quote a control count

Figures such as “114 controls” or “110 controls” circulate on vendor blogs. We could not verify any control count against the NCA's own documents, so this guide states the domain and subdomain structure and stops there.

The NCA's other instruments include the Cloud Cybersecurity Controls (CCC-1:2020), Social Media Accounts Controls, Telework Controls, Critical Systems Controls, Operational Technology Controls, Data Cybersecurity Controls, National Cryptographic Standards, SCyber-Edu, and e-commerce guidelines.

The Anti-Cyber Crime Law was issued by Royal Decree M/17 of 8/3/1428H (26 March 2007). Article 3 provides for imprisonment of up to one year and/or a fine of up to SAR 500,000. Article 2 sets out its objectives:

1. Enhancement of information security. 2. Protection of rights pertaining to the legitimate use of computers and information networks. 3. Protection of public Interest, morals, and common values. 4. Protection of national economy.
Anti-Cyber Crime Law, Article 2 — official translation
08

Common mistakes

“Saudi Arabia has an AI law.”
There is no binding AI-specific law. The obligations that bite come from the PDPL, NCA controls and existing statutes.
“All data must stay in the Kingdom.”
Not for personal data. The PDPL regulates the conditions for outbound transfer rather than prohibiting it by default. Government data and cloud follow separate regimes.
“The Global AI Hub Law is in force.”
It is a draft. No royal decree or Official Gazette publication was found as at the date on this page.
“The AI Ethics Principles carry fines.”
The compliance mechanism is voluntary — optional registration, optional reports, motivational badges. Penalties come from the surrounding laws.
“SDAIA has published an adequacy list.”
It has not. Plan for a safeguard — SCCs, Binding Common Rules or a Certificate of Accreditation — plus a risk assessment.

Related on KSA.ai

Sources

Every claim on this page is traceable to the sources below. Where a source could not be verified, the copy says so rather than resolving it quietly.